AdTech & MarTech
Data-driven platforms for advertising and marketing performance
Advertising and marketing technology platforms operate at the intersection of data, performance, and scale. We help organizations build and evolve AdTech and MarTech systems that process large data volumes, support real-time decision-making, and integrate with complex ecosystems.
Our experience spans campaign management, analytics, and performance optimization platforms used by internal teams and external partners.
AdTech & MarTech Domain Expertise
- Campaign management and delivery platforms
- Data collection and event processing systems
- Analytics and performance reporting
- Attribution and measurement workflows
- Integration with third-party advertising and marketing services
AdTech & MarTech Capabilities
- High-throughput data ingestion and processing
- Real-time and near-real-time analytics
- Scalable backend services for campaign logic
- API-driven integrations with external platforms
- Cloud-native architectures for variable workloads
Data and Performance at Scale
AdTech and MarTech platforms must handle large data volumes with low latency. We design systems optimized for performance, reliability, and cost efficiency.
Our solutions emphasize observability and data quality to ensure accurate reporting and insights.
- Stream and batch data processing pipelines
- Event-driven architectures
- Monitoring and performance optimization
- Data validation and consistency controls
Representative Use Cases
- Advertising campaign management systems
- Marketing analytics and reporting platforms
- Attribution and performance measurement tools
- Integration of multiple advertising channels
- Modernization of legacy AdTech systems
Delivery Models for AdTech & MarTech Projects
AdTech and MarTech initiatives often evolve rapidly and require close collaboration between engineering and business teams.
- Team Augmentation for scaling platform teams
- Dedicated Teams for long-term AdTech platforms
- Project Delivery for defined platform initiatives
Engineering for Performance and Scale
AdTech and MarTech platforms succeed when they combine performance, reliability, and actionable insights.
We help organizations build technology foundations that support continuous optimization and growth.